Answering Design Research Questions Using Design Neurocognition

Wednesday, April 10, 2024

Mechanical Engineering Building, MC331
5 King's College Rd

*Please note that this event is open for faculty and graduate students only, registration needed.


Dr. John S Gero
Research Professor in Computer Science and Architecture
University of North Carolina at Charlotte


Recent advances in non-invasive brain measurements coupled with a dramatic reduction in their cost have made it possible to begin to answer the question: What happens in your brain when you design?

This talk will present what your brain tells us about designing. It draws from brain studies of architects, engineers, and industrial designers while they design. It presents answers we have learned to questions such as:

  • are there differences in the brain activities of architects and engineers?
  • does using design tools change the brain activities of the designer using them?
  • do teaching design methods change students’ brain activities?
  • can we use your brain response to improve your ideation?
  • do brain activities correlate with design theory?



John Gero is the former Professor of Design Science and Director of the Key Centre of Design Computing and Cognition at the University of Sydney. He has been a Visiting Professor of Design and Computation, at MIT; of Architecture, at Columbia University; Severance Springer Chair Professor of Mechanical Engineering, at UC-Berkeley; Harvey Perloff Chair Professor of Architecture, at UCLA; Visiting Professor of Civil Engineering, INSA-Lyon; of Architecture, University of Strathclyde; of Artificial Intelligence, EPFL; of Cognitive Psychology, University of Provence; of Architecture, CMU and Professor of Computational Social Science at GMU. He is the author/editor of 56 books and has published some 800 research papers with over 29,000 citations.

For questions, please contact host:
Dr. Alison Olechowski,



Registrations are closed for this event.

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